Navigating a 24/7 instant news cycle is a fundamental challenge for gamblers – never more so than when politics is the market in question. Should we listen to the plethora of polls, even if they are often contradictory? Rumours sweeping the internet about imminent endorsements, that often fail to materialise or fail to make an impact? Or the hundreds of experts on TV, coming from different standpoints yet largely buying into the same narrative?
Failing to navigate it successfully can prove extremely expensive in the betting world, and that certainly proved the case on one of the most dramatic nights in the history of political betting. Super Tuesday, the centrepiece of the US election primary process, produced a spate of massive upsets, and 24 hours later, the instant narrative may be beginning to unravel.