Open with the news hook in two or three sentences: what happened, and what the betting market makes of it. Link to the relevant market where useful.

Where the market stands · Betfair Exchange, at time of writing
Main market
Outcome A2.06 · 49%
Outcome B2.58 · 39%
Related market
Outcome C1.43 · 70%

What happened

Two or three paragraphs of analysis. Use bold sparingly for the key facts and prices, e.g. Labour majority trading at [2.06].

Second paragraph: the context — polling trend, previous markets, what the smart money did last time.

A one-sentence pull quote that carries the argument.

Why the market has it right (or wrong)

Your reading of the price: what it assumes, what it is missing, and what would change it.

What the numbers say

Introduce the polling, results or data below.

Poll or result · sample size / pollster
Pennsylvania
Candidate A47%
Candidate B44%
Arizona
Candidate A46%
Candidate B42%
Wisconsin
Candidate A45%
Candidate B45%

A smaller sub-point

Supporting detail. Cite a tweet, thread or report with the Referenced link box below.

Watch / listen

One line on the episode or appearance. Paste a YouTube, Spotify or other link into the embed below.

Episode title — replace with your own link

The verdict

The position in one paragraph: the bet (back or lay), the price, the stake logic and what would make you exit. Then set the Standfirst, Source button and Provenance in the Editorial details box below the editor, and the Featured image, Category and Tags in the sidebar.